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Intoducion to CLTV
What is CLTV
What is Customer Acquisition Cost
Download Resources
CLTV Calculation
How is CLTV Calculated
Alternate Formula for CLTV Calculation
Business Contexts where CLTV can be applied
Modeling Approaches for CLTV
Understand Business Problem & Data
Problem Statement
Setup Packages
Load Data
Understand the Data
Course Review
Data Preprocessing and EDA
Data Preprocessing the EDA
Exploratory Data Analysis
Data Fixes for Model Building
Customer Segmentation
Customer Segmentation Analysis
Clustering based on Recency
Clustering based on Frequency
Clustering based on Monetary
Overall Segmentation and Ideas
Formula Based Computations
Formula based CLTV
CLTV using Regression Modelling
Framing CLTV as a Regression Modeling Problem
Regression Modeling - Approach 1
Regression Modeling - Approach 2
Regression Modeling - Approach 3
Regression Modeling - Approach 4
RFM Definition for Model Building - Lifetimes
BetaGeoFitter Modelling
CLTV Modeling - BetaGeoFitter Intuition and Assumptions
Training BEtaGeoFiter Model
Validating BG Model
Gamma - Gamma Modelling
Gamma - Gamma Model
Customer Segmentation based on CLTV value
CLTV Segments